Author Archive | Rita Keller

Do What You Love

Tuesday, June 27th, 2017 Do What You Love I am very lucky. I found a career that I simply love and it has evolved into a real purpose in life for me. When I was younger, I knew many people who actually hated their job, yet they continued to work at the same place for […]

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Start Networking Now

Monday, June 26th, 2017 Start Networking Now “If you’re trying to be successful, networking is the difference between mediocre and big.” – Jeffrey Gitomer Sure, accounting firms are getting a lot of new business via social media. Many new clients now come directly from your website. I love to see CPAs using Twitter and Instagram. […]

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Lighten Up – Flashback Fridays For Summer

Friday, June 23rd, 2017 Lighten Up – Flashback Fridays For Summer “It was June, and the world smelled of roses. The sunshine was like powdered gold over the grassy hillside.” – Maud Hart Lovelace, author Summer officially arrived this week. I hope you are carving out some time to simply enjoy a beautiful summer day. […]

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Client Service – Incoming Phone Calls

Thursday, June 22nd, 2017 Client Service – Incoming Phone Calls “Good manners will open doors that the best education cannot.” – Clarence Thomas It’s been a while since I have written about the importance of incoming phone calls. As you might expect, I often call Certified Public Accounting firms. How I am greeted tells me […]

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K.I.S.S.

Wednesday, June 21st, 2017 K.I.S.S. “If we stopped doing this, who would notice?” – Dan Rockwell @leadershipfreak From my experience working in the CPA profession, we always used K.I.S.S. to mean “Keep It Simple, Stupid.” – – Whenever I used it, I always changed it to mean, “Keep It Simple, Sweetheart.” It is always important […]

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Don’t Always Believe It

I try to provide CPAs and all the people working inside CPA firms with helpful information via my presentations, workshops, newsletter, consulting activities and this blog. Much of it comes from my many years of actual experience working inside a growing, profitable CPA firm. Some of it also comes from my extensive reading…. of books, […]

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